Schema / structured data
Get rich results without touching code
Structured data is the hidden code that earns star ratings, FAQ drop-downs, and business info in Google. Fill in the blanks below and copy the code — it's generated right here in your browser.
1. What is this page about?
For shops, clinics, restaurants, trades — anything with a location and hours. Helps you show up in local + map results.
2. Fill in what you know (blank fields are simply left out)
3. Paste this into your page's <head>
To get the most out of this
- · Add your business name.
- · Add your street and city so you can show in local results.
- · Add your website URL.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness"
}
</script>Generated entirely in your browser — nothing is sent to us. Paste it into the HTML <head> of the matching page.
Test it in Google →What structured data does for you
When you search a recipe and see the cook time and star rating right in the result, or a business and see its hours and phone number — that's structured data at work. It's a standard format (called schema) that tells Google exactly what a page is, so it can show those helpful extras.
Most small business sites skip it, usually because it looks technical. But it's just a labelled list of facts you already know. This tool turns those facts into the right code for you — nothing is sent to us, it all happens in your browser.
Common questions
What is schema markup?
It's a bit of hidden code you add to a page that spells out what the page is about in a format search engines read perfectly — your business name and hours, a product's price, an FAQ's questions. It doesn't change what visitors see; it helps Google understand you.
Will this help my rankings?
Schema isn't a magic ranking booster, but it can earn you 'rich results' — the star ratings, FAQ drop-downs, and business info that make your result bigger and more clickable. That extra visibility often means more clicks for the same ranking.
Do I need to know how to code?
No. Fill in the fields, copy the generated code, and paste it into your page's HTML head. If you use WordPress, Shopify, Squarespace, or Webflow, there's usually a spot to paste custom code in the page or site settings.